From small beginnings in 2003 to my exit in 2018, Bodylab grew to become a leading sports nutrition and healthy lifestyle brand in the Nordics. The seeds of what would become Bodylab were planted when one day in 2003, when I was online in search of high quality protein powder at a reasonable price. Not having much success I founded my own brand, Bodylab.

In the years that followed Bodylab would experience significant growth driven by highly innovative product development and maturing e-commerce market conditions. Bodylabs products ranged from traditional sports products such as protein powder and bars, through to healthy lifestyle foods such as protein pancakes and protein chocolate spreads and oils. Bodylabs products are marketed online in Denmark, Sweden, Norway and Finland and via fitness chains and gyms, international distributors, and niche retailers. In mid 2018 Norwegian group Scandza acquired Bodylab.